Discover the Canada you don't know.

Locals Know is a national advertising campaign (print, magazine, TV and online) made possible by funding from the Government of Canada. Now more than ever we want to entice and encourage visitors, including Canadians themselves to explore their own country. It gives Canadians a reason to discover more about their own country and keep tourism dollars at home.

The campaign focuses on the unexpected, encouraging Canadians to seek out new and exotic experiences they didn't know existed right in their own backyard. The source of this information is coming from Canadians themselves...because LOCALS KNOW best.